Albert Farré "Alfapla" (Lleida, 1965).
As a child, like all the children, my sister and I were playing to invent wonderful adventures. Stories where she baptized me as Alfapla, a pseudonym very naïve, because it is formed from the first letters of my name and surnames. In honor of all those memorable times, I decided to adopt it as an artistic name.
When I was a child I always spent hours drawing. While I was a teenager, comics and graphic design occupied a good part of my time, achieving some awards and publishing rather things.
In the mid-80s, while combining English philology and art studies, I started working in an advertising agency. Little by little, work occupied the whole of my time. That world opened up to me to be able to develop myself professionally.
The premature death of my father hit me and made me consider many things. I was very young, it was time to make a change and I founded my own multimedia design and communication company, Parèntesi Design Studio (1991).
The fact that I was absorbed by a professional activity so rational and disciplined as graphic design did, emphasized my dedication to painting as an evasion tool of such a methodical world.
The emergence of Internet and social media, with the ease of sharing and of contacting other people with similar interests, ended up stimulating my dedication to artistic activity, a world where I absolutely prioritize the eagerness of fun and to feel myself realized as a person, above anything else.
Currently, I continue to combine my work with my passion for art. I continue to evolve exploring new concepts, techniques and materials.I hope you liked everything that I shared with you.